News Releases
Print Email

Syngenta vegetable seed company brands united as one Syngenta brand

  • ROGERS® brand, Synergene Seed® & Technology brand and Pybas® Vegetable Seed Company brand of vegetable seed varieties are transitioning to Syngenta® brand varieties
  • Integration is the result of the recently aligned Syngenta company structure
  • Syngenta is committed to delivering the same proven quality and performance in its varieties

Greensboro, N.C.– Syngenta announced today that, during the 2012 calendar year, ROGERS®, Synergene Seed® & Technology and Pybas® Vegetable Seed Company brand varieties are being transitioned to the Syngenta brand.  The strengthened brand approach matches well with the recent integration of its crop protection, seed care, seeds and traits businesses into one Syngenta.

The transition to one brand is intended to leverage the power of the Syngenta brand as an R&D innovator and leader in breeding, and eliminate market confusion from multiple brands.

 

In 2011, Syngenta closely evaluated how to best meet the needs of its customers from a total farm approach and the outcome was an aligned company structure that combines the broadest technology offerings available focused on the crop rather than individual product segments. The integration of the three brands into the Syngenta brand is one of many efforts underway to effectively present one Syngenta – both in word and action – to Syngenta customers.

 

“Although the ROGERS, Synergene and Pybas logos and names will no longer appear on packaging and materials, Syngenta remains committed to delivering the same proven quality and performance in its varieties that you’ve come to know and trust for more than 135 years,” said Scott Langkamp, head of Vegetables for Syngenta in North America. “Moreover, the rich history and strong reputation of the ROGERS brand will be fully integrated as a significant component of and enhancement to the Syngenta brand.”

 

Syngenta will also continue to incorporate the broad range of proprietary germplasm and excellent breeding and production capabilities that both Synergene and Pybas have brought to its lettuce offerings.

 

Syngenta foresees a one-year sellout period for packaging branded with the legacy company labels. During this transition period, all brands will be active in the market.

 

For more information please visit www.Vegetables.Syngenta-us.com and follow Syngenta on Twitter and Facebook.

 

 

About Syngenta

Syngenta is one of the world's leading companies with more than 26,000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to our customers we help to increase crop productivity, protect the environment and improve health and quality of life.  For more information about us please go to www.syngenta.com.

 

 

Media Contacts:

Dana Hartong

919-870-5718

dhartong@gibbs-soell.com

 

Mary Streett DeMers

336-632-2156

mary.demers@syngenta.com

 

 

Related Links:

Syngenta

Syngenta Vegetables

 

 

Cautionary Statement Regarding Forward-Looking Statements

 

This document contains forward-looking statements, which can be identified by terminology such as ‘expect’, ‘would’, ‘will’, ‘potential’, ‘plans’, ‘prospects’, ‘estimated’, ‘aiming’, ‘on track’ and similar expressions. Such statements may be subject to risks and uncertainties that could cause the actual results to differ materially from these statements. We refer you to Syngenta's publicly available filings with the U.S. Securities and Exchange Commission for information about these and other risks and uncertainties. Syngenta assumes no obligation to update forward-looking statements to reflect actual results, changed assumptions or other factors. This document does not constitute, or form part of, any offer or invitation to sell or issue, or any solicitation of any offer, to purchase or subscribe for any ordinary shares in Syngenta AG, or Syngenta ADSs, nor shall it form the basis of, or be relied on in connection with, any contract thereof.

 

©2012 Syngenta. Syngenta®, Pybas®, Rogers®, Synergene Seed®, the Alliance frame, the Purpose icon, and the Syngenta logo are trademarks of a Syngenta Group Company.